The Cac and Importance of Pii - Free Essay Example

Sample details Pages: 2 Words: 540 Downloads: 1 Date added: 2017/09/20 Category Business Essay Type Argumentative essay Did you like this example? The CAC and the importance of PII The department of defense starting using the Common Access Card or CAC in the spring of 2001. The CAC is used to enable physical access to building, installations, and controlled spaces, and is used to securely access unclassified information systems and applications that link the Departments computer networks. It also allows users to log on to their computer, encrypt e-mail, or digitally sign documents. Which if that that was not enough to insure the fact that it needs to constantly accountable for the CAC holds various forms of PII. The CAC contains a soldier’s first, middle, and last names, person designator code, rank, Social Security Number, Geneva Convention Category, date of birth, organ donor information, and blood type. Not to mention the chip is embedded with such information as , organ donor information, Public Key Infrastructure, certificates such as ID, e-mail, and encryption, private authentication materials, date o f birth, meal entitlement code, exchange code, commissary code, Morale, Welfare, and Recreation code (in order to distinguish ability to use specific athletic facilities), end date for your CAC non-medical benefits eligibility end calendar date, entitlement condition code, benefit end date, branch of service, personnel category (such as civilian, active duty, etc. , Government Agency Code, pay category, pay grade, three-digit service short name, and card management information like when it expires. With all that information there is no question that if it falls into the wrong hands the results could be rather hazardous which is what the CAC is embedded with a verification code which has the be at least 6 numbers long. This code must be input every time you log into a computer or if your CAC has been removed for the computer. I have always believed that in order to know the importance of something you first have to know what it is that you have. I have been in possession of a CAC card for the past three years and never even knew what CAC stood for. Which is why I am glad that I got this assignment. I have had time to do some research and really realized what’s at stake and just how important the accountability of my PII really is. After all it is my identity. When someone has you identity that have your life just without all the responsibility. With all that information someone could get a credit card in my name ruin my credit which in turn could ruin my security clearance which in turn could ruin my job. The possibilities are endless what one could do. There is a lot more at stake then the little card that takes like ten minutes to make and replace. It’s my life that I carry around in my pocket. It’s more important than had even imagined and I have learned a real lesson. I am no good at essays or English and I hope know that I have learned my lesson and it won’t happen again. I tried really hard to fulfill my requirements for this essay but I really have nothing more to say on the subject other than I’m sorry. I realize that I was in the wrong and it will not happen again. Don’t waste time! Our writers will create an original "The Cac and Importance of Pii" essay for you Create order

Applying Risk Management Essay - 923 Words

Applying Risk Management Steve Panaghi University of Phoenix CMGT/430 March 31th, 2013 David Fedorchak Risk Assessment and control deals with identifying, analyzing, and planning all types or risks. It must also account for any newly rising risks and keep track of them and what they can do to a system. This paper will explain some possible risks and how to avoid them, but only as an example that can be extrapolated to the entire concept of Risk Management. It will also cover ideas that be applied to other businesses, not just Huffman Trucking. Before we can create a plan to assess risk to the company, we must first learn what the risks are. In the case of Huffman Trucking, the risks can be from data loss from inside or†¦show more content†¦This show of physical protection will help to secure the vehicles and the large warehouse. This will also help to act as another layer of defense to keep watch on the vehicles that are used, from trucks to forklifts, that could be stolen or broken into. Transference is when the company (Huffman Trucking) hires an outside firm to control and manage the systems that are at risk. The first step of Transference is the hiring of a security company. The next stage would include computer security and network security. An outside firm would be in charge of creating and implementing both software and hardware security systems to prevent an outside attack from happening. This outside firm would manage all computers and servers. Included with the service would be software updates of installed software, installation of malware and antivirus protection and fine tuning of said software, and increasing the security of the network. Mitigation deals with reducing the impact what happens when the network or computers are attacked. Since Huffman Trucking is moving towards more electronic data use, it is paramount that this data is secured and backed up as much and as often as possible. If there is an issue that causes the data to be lost, Huffman Trucking would be out of business. Creating a proper backup plan and implementing it properly is essential to allow the company to recover the lost data andShow MoreRelatedApplying Risk Management1058 Words   |  5 Pagesï » ¿ Applying Risk Management CMGT/430 Applying Risk Management Risk management is an important element in managing information systems. Applying risk management principals to business procedures is essential because it helps organizations design and maintain a safe systems environment to ensure the confidentiality, integrity, and availability of company data. 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Risk Management supports the management team in making sound decisions towards the effective use of resources, while minimising loses caused by unexpected events (Pearse Trust 2012). As such, Joe’s Transport Company has developed a comprehensive Risk Management policy which has been used to assess the upcoming perimeter fence project.Read MoreSafety And Environmental Audit On Dreamworld1749 Words   |  7 Pagesdoing so, I have conducted a Workplace Health and Safety Risk Assessment and Environmental and Sustainable Work Practice audit within the theme park. Dreamworld is Australia’s largest theme park, with over 40 rides and attractions, situated on the Gold Coast in Queensland. Dreamworld currently has its own Workplace Health and Safety Statement which includes protecting the health and safety of all staff and visitors, managing and reducing the risk of injuries, protecting the environment, ensuring qualityRead MoreChapter 4 Risk Management Essay1322 Words   |  6 PagesChapter 4 - Risk Management 1. What is risk management? Why is identification of risks, by listing assets and their vulnerabilities, so important to the risk management process? Risk management is the process of identifying risk, as represented by vulnerabilities, to an organization’s information assets and infrastructure, and taking steps to reduce this risk to an acceptable level. Each of the three elements in the C.I.A. triangle, introduced in Chapter 1, is an essential part of every IT organization’sRead MoreAnalysis Of Xyz Company, Risk Management Plan1501 Words   |  7 Pagescovers knowledge areas of project management: integration, cost, quality, scope, time, human resources, communications, risk and procurement. Objective Project plan of XYZ Company, Risk management plan. Gantt chart and PERT analysis on XYZ project. Projects administered by established project management techniques are effectively planned change control procedure in place deliver the right product on time and within budget consistent project management methodology is an effective support

Marketing Processes of Real Organisations-Free-Samples for Students

Question: Analyse the Marketing Strategies and Marketing Processes of real Organisations and determine their effectiveness. Answer: Introduction The purpose of this paper is to understand the effectiveness of the marketing strategies adopted by the companies. For this, there has been highlighted the marketing success of Apple and Sony through the efficient literature. The paper will present the sustained competitive advantage gained by both the companies from their marketing initiatives. The paper will also present an in-depth analysis of the companies through ansoff matrix and the porter five forces model. These models will help in understanding the market position and marketing strategies of the companies. Case Study 1: The Innovative Success that is Apple, Inc. Apple is extremely successful with its marketing initiatives as the company has huge and continuous investments in the research and development as well as advertising and marketing departments for extensively promoting the products across the globe. The company have its emphasis on marketing to the customers that possess few diverse characteristics that includes marketing through segmentation. The primary customers of Apples products are the upper class and upper-middle class individuals as there is a sense of willingness to pay a bit more for relishing the better use experience. It has been observed and analysed that the organisations biggest competitive advantage is its marketing strategy. There is a clear understanding by Apple about the needs and demands of the consumers and the things the customers are excited about in the products. Thus, Apple adopts extensive market research and implements the best marketing strategies for advertising its products. There are strong advertising campaigns that help the company in achieving strong customer base. The company advertise its services and products in the manner that provides improved life to the customers and develops the trend of aesthetics and the significance of lifestyle appeal (Johnson, et al., 2012). Case Study 2: Sony Electronics reaches out to a tech-savvy audience. Sony is among those companies which have a substantial and significant presence in the market through its effective and renowned marketing strategies. Sony remained high in technology and innovativeness in its marketing initiatives. Presently the organisation has taken use of the Adobe Marketing Cloud for increasing its social presence, customer engagement, multiple channels for interacting with the customers and social engagement. The primary and vital factor of Sonys marketing initiatives is to target the techno savvy audiences. Sony has a reliable understanding of the requirements of the tech savvy customers and the way they can be attracted towards the products of Sony. Because of the fact that individuals spend a considerable time over engaging with brands, connecting with friends, consuming entertainment content, shopping and online researching, Sony has its key emphasis on online marketing. To build one-on-one association with the customers and have success in the e-commerce, the company employs effective digital marketing campaigns which are significantly integrated across the social sites, web points and digital touch points (Adobe Systems Incorporated, 2014). Evidence of Sustained Competitive Advantage Evidence for Apples sustained Competitive Advantage The success of Apple and its sustained competitive advantage can be evidently shown by its strong financial position as it is the leading organisation in the electronics and software industry. The organisation has attained huge success which be reviewed from the increasing customer base and the positive feedbacks and reviews of the customers (Lee and Raghu, 2014). Apple has received numerous awards for its innovation and marketing practices that demonstrate the efficiency of its marketing strategies which helped the company in attaining huge global presence and strong brand visibility (Pisano, 2015). The marketing strategy of Apple of expanding in the global markets was a successful initiative as in the international market the company holds for the second largest position and with the introduction of Apple 7, it recognized as the leader in the fourth quarter. All such continuous developments, increased market share and upsurge customer base are the evidence of the sustained competit ive advantage of Apple (Perez, 2017). Evidence for Sonys sustained Competitive Advantage By taking sue of the digital marketing techniques such as Adobe Marketing Clud, Liveclicker video in email and other real time marketing, Sony was able to positive outcomes that offered increased competitive advantages to the company. The rates of Fan Favorites click-through have upsurge by more than a total of 400 percent. The rates of 4K Pre-Sale campaign were upsurge by more than a total of 300 percent (realtime, 2015). The reports, news and data published demonstrate the success of Sony and achievement of competitive advantages by its strong marketing channels. There are a total of 7,526,537 followers of Sony at Facebook and a total of 4,130, 825 followers at Twitter. This explains the social engagement of the customers with Sony. The company has gained huge online presence by its digital marketing which can be analysed by its increasing market share (Hibbard, 2011). Analysis of Apple through Ansoff matrix Market Penetration To penetrate the market, Apple launches every updated and new version of the iPhone in almost in a period of every twelve months. It results in increase of varieties for the customers to select from. The biggest rival in the industry for apple is Samsung which makes complex for Apple to have an increased market share. And thus Apple is taking use of extensive promotions and advertising for fetching the attention of the customers. Product Development To attract the already existing customers of apple, the company has taken several initiatives such as launching iPod shuffle and other Apple products so that the customers can get a more handy experience (Darroch, 2014). Market Development For the market development, such as international markets, Apple has taken sue of launch of iPad as it is just the copy of iPhone except calling functions thus it is perfect for the markets which does not possess cell phones carrier. Diversification Apple iTunes is the perfect example of diversification as it has entered the market of music industry as being the leader in the phone or computer industry, but it is much difficult to have such diversification (Paicu, 2015). Analysis of Sony through Ansoff matrix Market Penetration The market share of Sony is very strong and extended with hundreds of stores and improved customer service. And due to these benefits, the company is required to defend its market share as well as strive hard to upsurge sales with the means of penetration pricing, bundling and effective advertising (Auwinger, 2010). Product Development There are few new products of Sony which can be seen as the part of product development such as the Xperia XZ. The company launched it in 2017. As per the customers feedbacks, it will be able to influence customer through its innovativeness. The features like water resistant, smart technology etc. are the factors of product development for attracting the potential customers (sonycorporation1, 2014). Market Development Sony has required expanding its geographical reach and must tap into new overseas regions and markets other than Japan, America and Europe. At present, the sales as well as the marketing teams must have their emphasis upon identifying new possible areas which can be served by the products of Sony. Diversification Presently Sony is producing electronic gadgets, mobile phones, laptops, cameras, recorders and printers. The new marketing strategy must have kits focus upon the development of the medical equipments such as lens, sensor, Micronics, diagnostics equipments, etc. By this, it will be able to enter the science and technology market and achieve diversification (sonycorporation1, 2014). Analysis of Apple and Sony through Porter five forces model Barraging power of buyers The bargaining power of the buyers in context with Apple is low as Apple offers highly innovative and supreme class products which are not available anywhere else. Thus, the buyers do not able to bargain. In context with Sony, the bargaining power of the buyers is medium as there are other competitive products which can attract the customers and thus buyers tend to bargain (Wonglimpiyarat, 2012). Bargaining power of suppliers The bargaining power of the suppliers in context with Apple is medium as Apple has a demand for specific and innovative technologies and parts. Thus, which is not available easily as well as not all companies purchase such products. Thus, there is medium bargaining power of suppliers. In context with Sony, the bargaining power of the suppliers is low as there are number of suppliers which can offer the products to the company. Industrial Rivalry There is intense and extreme industrial rivalry in the electronic industry as there are number of competitors of both Apple and Sony such as Samsung, Vivo, Oppo, etc. Thus all the companies are taking sue of innovative technologies and efficient marketing to attract the customers and retain the market share (Khan, Alam and Alam, 2015). Threat of new entrants Apple does not has a threat of new entrants as any other new company cannot offer such innovative, techno savvy and supreme products and cannot have such strong customer base. In case of Sony, it has a little threat of new entrants as there are companies which offer similar products like Sony and are able to fetch the market share from Sony (Kauerhof, 2015). Threat of substitutes Threat of substitutes in context with Apple is low as Apple offers highly innovative and supreme class products which are not available anywhere else. Thus, the buyers do not able to switch on any other brand. In context with Sony, the threat of substitutes is high as there are other competitive products which can attract the customers and thus buyers tend to switch easily (Xue, 2016). Conclusion From this report, it can be concluded that both Apple and Sony have attained extreme success and competitive benefits by their innovative and effective marketing strategies. The authors have presented their success in their literature and have highlighted marketing initiatives as the key to their sustained competitive benefits. It can also be stated from the analysis of both the companies through ansoff matrix and porter five forces that Apple is among the leaders of the industry but have to increase customer base for being at the first position. But Sony needs a lot of efforts to maintain its position in the market in terms of advertising, marketing, innovativeness, analysing customer needs and market trends. References Adobe Systems Incorporated, 2014. Sony Electronics reaches out to a tech-savvy audience. Pp.4. Accessed on: 5th August, 2017. Accessed from: https://wwwimages2.adobe.com/content/dam/Adobe/en/customer-success/pdfs/sony-electronics-case-study.pdf Auwinger, H.M., 2010. Entertainment software and hardware industry: utilizing market research and experiential techniques. Darroch, J., 2014. Ansoffs Growth MatrixIn Detail. InWhy Marketing to Women Doesnt Work(pp. 131-147). Palgrave Macmillan UK. Hibbard, C. 2011. Sony Combines Social and Local for Successful Product Launch. Accessed on: 5th August, 2017. Accessed from: https://www.socialmediaexaminer.com/sony-combines-social-and-local-for-successful-product-launch/ Johnson, K., Li, Y., Phan, H., Singer, J. and Trinh, H., 2012. The Innovative Success that is Apple, Inc. Kauerhof, A., 2015. The Strategy of the Smartphone Industry. A Comparative Analysis of Apple, Sony and Xiaomi. Khan, U.A., Alam, M.N. and Alam, S., 2015. A Critical Analysis of Internal and External Environment of Apple Inc.International Journal of Economics, Commerce and Management,3(6), pp.955-961. Lee, G. and Raghu, T.S., 2014. Determinants of mobile apps' success: evidence from the App Store market.Journal of Management Information Systems,31(2), pp.133-170. Paicu, C.E., 2015. Communication And BrandingEconomic Standpoint.Annals-Economy Series,5, pp.79-82. Perez, 2017. iPhone 7 sales helped Apple reclaim the top spot in the global smartphone market. Accessed on: 5th August, 2017. Accessed from: https://techcrunch.com/2017/02/01/iphone-7-sales-helped-apple-reclaim-the-top-spot-in-the-global-smartphone-market/ Pisano, G.P., 2015. You need an innovation strategy.Harvard Business Review,93(6), pp.44-54. Realtime, 2015. Sony Electronics increases customer engagement, boosts click-through rate 300-400%. Pp.2. Accessed on: 5th August, 2017. Accessed from: https://www.realtime.email/wp-content/uploads/2015/04/RTE-Sony-Case-Study1.pdf sonycorporation1, 2014. Competitive Advantage of SONY Corporation. Accessed on: 5th August, 2017. Accessed from: https://sonycorporation1.blogspot.in/ Wonglimpiyarat, J., 2012. Technology strategies and standard competitionComparative innovation cases of Apple and Microsoft.The Journal of High Technology Management Research,23(2), pp.90-102. Xue, C.T.S., 2016. An Examination of the Strategic Use of IT Applications in Achieving Competitive Advantages.International Journal,4(7).

The Taliban and Human Rights

Several cases of human rights abuse have surfaced with accusations labeled against the extremist outfit called the Taliban based in Afghanistan. Classified by most countries as a terrorist group, the Taliban group has been in the international media for serious cases on human rights abuse in form of unlawful detention, assault, decapitation, conspiracy to commit genocide, and murder.Advertising We will write a custom essay sample on The Taliban and Human Rights specifically for you for only $16.05 $11/page Learn More Local and international groups dealing with human rights issues in Afghanistan have issued strong condemnation reports and concrete evidence against the Taliban insurgents accused of serious atrocities threatening existence of mankind. Thus, this reflective treatise attempts to explicitly explore various issues of human rights abuse by the Taliban guerilla warfare outfit. As per the NATO report of 2008, Taliban was responsible for up to â₠¬Å"three fourth of all civilian casualties† (Gutman 221). The same report accused the outfit of human rights abuse and recommended induction in the international court for war crimes. As events unfolded, revelations in the report were mind boggling especially on the aggressive tactics employed by Taliban on their victim. As a matter of fact, the group adopted indiscriminate violence to take control of Afghanistan in unison with the international terrorist group called al-Qaida. The group had no official uniform and could easily capture unsuspecting civilians who were then subjected to serious cruelty. Besides, they assumed the mandate of leadership in an organized, systematic, and highly structured system of conducting series of successful war campaigns that almost exterminate the minority Hazara community. Despite these, the first serious case of abuse of human rights reported against this group was the suicide bomb attack in Kabul’s Finest Supermarket which claimed at least fourteen lives and wounded several others. Interestingly, the group readily accepted liability and even issued a strong statement suggesting more attacks. Under leadership of commander Omar Muhammed Mullar, series of attacks were carried out targeting civilians. Every day, the local and international media would report of attack campaigns and showed images of mutilated bodies of civilians lying on the streets. Besides the accusation of mass murder, the Taliban was known for kidnapping its victims and demanding ransom. To beat local authorities, the group had perfected the art of staying mobile and carrying their prisoners along. Since Taliban has no specific uniform and some form of military discipline, it became difficult to distinguish it from other militia groups. In an ironic move, the sadist commander Omar Mohammed Mullar issued what seemed like a statement of condemnation against civilian killing in 2009.Advertising Looking for essay on social sciences? Let's see i f we can help you! Get your first paper with 15% OFF Learn More This statement was supposedly directed to members of Taliban to stop killing the innocent civilians. Unfortunately, series of fresh attacks experienced after the statement was an indication of pure incitement to further brutality. Actually, the â€Å"code of conduct† (Gutman 221) only worsened the situation as the group adopted more serious and brutal methods of handling their perceived enemy. In 2001, the joint NATO forces were a relief to civilians who bore the brutality of atrocities directed at them by the Taliban group. Declared a terrorist outfit by the international community, the combined efforts by NATO completely disorganized Taliban militia group and in the process, changed the social, political, and social landscape of Afghanistan as cases of human rights abuse declined. Despite concrete evidences presented at the International Criminal Court by human rights activists, none of the cases has b een concluded. Works Cited Gutman, Roy. How We Missed the Story: Osama Bin Laden, the Taliban, and the Hijacking of Afghanistan. New York: US Institute of Peace Press, 2008. Print. This essay on The Taliban and Human Rights was written and submitted by user Hindsight Lad to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

National Bookstore free essay sample

There are two benefits to the data collection offered by multi-channel retail: First, the possibility for gathering more information exists, and the information can be used more effectively. People usually are more comfortable entering information themselves, rather than giving it to a salesperson, said Steve Deckert, marketing manager for Sweet Tooth, a Toronto-based provider of loyalty programs to retailers. So they are far more likely to enter their email address into a kiosk than give it to a cashier. At the same time, by having that information available across a variety of channels, the retailer has more opportunities to capture the information, and more of it. If a retailer can track what a customer is purchasing, and where, more targeted marketing can be introduced. Someone who tends to browse online and then purchase in-store, for example, can be emailed an invitation to a private showing in a store, and the list of products to be shown can be sent before the event, increasing the likelihood of purchase. We will write a custom essay sample on National Bookstore or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Not only is it more likely that the customer will provide important information, but if all the different channels are communicating, then the information only needs to be entered once. If youre going to ask someone for information about themselves, it needs to be available whenever they come to you, said Verizons Bagel. Otherwise, it feels intrusive and annoying to have to repeat the same information over and over again. Enhanced productivity Multi-channel retailing offers benefits for more than shoppers. Workers, too, an benefit from the use of new technology, by arming them with more information and increasing their efficiency. A tablet, for example, frees employees from the point-of-sale system, instead allowing them to carry the register with them. Employees can go directly to the aid of customers, helping them to find out what is in stock, what is available at other stores and when new products might be launching. The tablet also can contain information about the loyalty progr am, so a frequent customer can be given VIP status. Then, when a purchase is ready to be made, the customer does not have to stand in line, but rather can simply continue talking to the salesperson and make her purchase via tablet. Retailing is a cash business. That means all customers pay cash or credit card to purchase your products or services. Unlike some businesses that uses 7 days or 30 days term. A cash business reduces the risks of bad debt. The sales process in retailing is much shorter and easier compared to other business. Customer comes to shop, your staff serve them, customer decide to buy, pay up. The process is pretty straight forward. Are they successful or not? Why? Yes, There owner Alfredo and Escorro Ramos are in the top 23 of the top 40 richest man in the Philippines (2008). 145 branches strong. According to the Individual Audited financial statement for the Year of 2009, total net operating revenues increased with 5. 35%, from PHP 3,727,781. 09 thousands to PHP 3,927,258. 65 thousands. Operating result increased from PHP 78,864. 06 thousands to PHP 141,595. 7 thousands which means 79. 54% change. Return on equity (Net income/Total equity) went from 2. 85% to 3. 67%, the Return On Asset (Net income / Total Asset) went from 1. 53% to 1. 82% and the Net Profit Margin (Net Income/Net Sales) went from 1. 38% to 1. 74% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 101. 30% compared to 85. 74% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 1. 51 to 1. 39 when compared to the previous year.

Hurricanes2 essays

Hurricanes2 essays Hurricane, what does it mean? What do hurricanes do? What kind of powers do they possess? Where regions of the world are mostly affected by these hurricanes? All these questions I plan to answer in the following paragraphs. One thing we do know for sure is that a hurricane is one of the most devastating storms that Mother Nature has to offer. We also know that hurricanes cause a lot of damage to homes, businesses, and peoples lives. The term hurricane is a regionally specific name for a strong tropical cyclone. A hurricane is a powerful, whirling storm that measures 200 to 300 miles in diameter. The winds near the center of a hurricane blow at speeds of 74 miles per hour or more, and the center of the hurricane is supposed to be the calmest part of a hurricane so you can imagine what the speeds are like towards the outer parts of a hurricane. A hurricane is an area of low air pressure that forms over oceans in tropical regions in either the North Atlantic Ocean or Eastern North Pacific Ocean. Hurricanes develop from easterly waves. These long, narrow regions of low pressure occur in ocean winds are called trade winds. Easterly waves may grow into a tropical depression, with winds of up to 31 miles per hour; then into a tropical storm, with winds of up to 73 miles per hour; and finally into a hurricane. Hurricane winds swirl around the eye, a calm area in the center of the storm. The eye of a hurricane measures about 20 miles in diameter and has a few winds or clouds. Storm clouds called wall clouds surround the eye. The strongest winds and heaviest rain of a hurricane occur within its wall clouds. These clouds bring torrential rain and violent winds. Sinking air-or low pressure-suppresses cloud formation in the eye. Thats why the eye is so calm. They say that the skies can be blue and sun can even shine through. The eye is typically measured about 11 to 35 feet across. Howev ...

As You Like It by Shakespeare is a still comedy, because Jaques is Essay

As You Like It by Shakespeare is a still comedy, because Jaques is intended as a tool to represent relativity of values - Essay Example In this regard Shakespeare, Evans & Tobin comments substantiating the role of Jacques, â€Å"Throughout â€Å"As You Like It† Jacques has functioned less as the representative of a valid point of view than as a measure of the essential sanity and balance of [the] characters† (42). Simply the presence of Jacques in the novel is melancholic, as the comic trait of the play requires him to be in such a manner to represent the relativity of values. It is remarkable that â€Å"Melancholy Jacques† is schemed as an observant to view the new world in the Arden Forest. He is the only cynic in the Arden Forest, whereas all other characters are happy and joyful. He spends most of his time grudging against the hostility of life. Rather it seems that Jacques is more comfortable with the cynic views that put the joyous environment with the people around him into direct contrast with his depression and also his â€Å"miserable world† (Shakespeare Act 2 sc 7). His depression emerges not only from the futility of human life but also from the feebleness and the evilness of human nature. Jacques carefully keeps himself out of the happy group in the Forest of Arden. Anyway, the reason of Jacques’ bitterness is not mentioned explicitly. As his functions appear to be the sharp foil to the jubilance of other characters, â€Å"inside the happy fantasyland of Arden, Jacques is a constant reminder that in the real world time i s not suspended, and grief, sorrow and death provide a counterpoint to all human joys† (Study-world). Throughout the whole play, the significance of Jacques’s role is so weighty that he alone has been manipulated to work out the thematic joyous environment around other characters as a foil to their jubilation. He provides the audience the perfect lookout to perceive life as â€Å"strange eventful history† (Shakespeare Act II Sc VII). Though the terms, â€Å"pessimism† â€Å"cynicism† suitably fit the character of Jacques,